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With the explosive growth of podcasts seeking ever more obscure guests, “being interviewed” will soon carry no prestige. What will be the next previously exclusive thing to be bled dry by digital media?
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The problem with books etc is that they’re easily faked as credibility signals. You could write a 250 page book that actually has an idea of that scale, or you could just fluff out what should be a twitter thread with filler. For too many dumb gatekeepers there’s no difference.
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Once you see how sausage is made in terms of PR “hit manufacturing” you realize in the best case it is 20% spark of originality, 80% social engineering hacks of distribution ecosystems and subcultural confirmation bias fodder demand. That’s how Sapiens becomes a must-read in SV.
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