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The cheapest substack rate is $5/mo or $50/y. New Yorker is $90 a year. So you’re paying more for 2 writers than a full magazine.
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In a way, this has already been happening with online courses where people pay a premium to get an online course from a best-selling author while Linda and others offer a whole bundle for much less.
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I think when people associate with personal brands, they are willing to pay a premium despite lower volume. For me, It's getting a peek into someone's brain (if I like how they think) than just a source of news. I may be the exception here so the unit eco argument may still hold.
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Agree with this, and would add words aren't fungible. If they were we'd all just get Kindle unlimited and be done. So if not purchasing the words then what? Depending on publisher: sense of being an insider, getting useful tools for your job, feeling a connection with author?
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I might agree it's perceived that way, I would disagree it's actually that way. Much higher bar (on either connection or unique insights scale) than most realise, and means you need a much narrower focus which caps potential audience size.
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