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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

Tweets

Venkatesh Rao

@vgr

Conversational account. For work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian. IKEA builder.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    1. Venkatesh Rao‏ @vgr 24 Oct 2019
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      I wonder if we’re in a newsletter bubble There’s something off about the unit economics

      9 replies 0 retweets 33 likes
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    2. Venkatesh Rao‏ @vgr 24 Oct 2019
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      The cheapest substack rate is $5/mo or $50/y. New Yorker is $90 a year. So you’re paying more for 2 writers than a full magazine.

      10 replies 0 retweets 23 likes
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    3. Sangeet Paul Choudary‏ @sanguit 24 Oct 2019
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      Replying to @vgr

      In a way, this has already been happening with online courses where people pay a premium to get an online course from a best-selling author while Linda and others offer a whole bundle for much less.

      1 reply 0 retweets 1 like
    4. Sangeet Paul Choudary‏ @sanguit 24 Oct 2019
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      Replying to @sanguit @vgr

      I think when people associate with personal brands, they are willing to pay a premium despite lower volume. For me, It's getting a peek into someone's brain (if I like how they think) than just a source of news. I may be the exception here so the unit eco argument may still hold.

      1 reply 0 retweets 1 like
    5. Paul Anthony Williams‏ @PaulAntWilliams 24 Oct 2019
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      Replying to @sanguit @vgr

      Agree with this, and would add words aren't fungible. If they were we'd all just get Kindle unlimited and be done. So if not purchasing the words then what? Depending on publisher: sense of being an insider, getting useful tools for your job, feeling a connection with author?

      1 reply 0 retweets 1 like
      Venkatesh Rao‏ @vgr 24 Oct 2019
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      Replying to @PaulAntWilliams @sanguit

      That line of reasoning is attractive to indie publishers which is why I’m getting skeptical. Feels too much like a free lunch.

      11:05 PM - 24 Oct 2019
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      • Everardo J Barojas 🤔
      1 reply 0 retweets 1 like
        1. New conversation
        2. Paul Anthony Williams‏ @PaulAntWilliams 24 Oct 2019
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          Replying to @vgr @sanguit

          I might agree it's perceived that way, I would disagree it's actually that way. Much higher bar (on either connection or unique insights scale) than most realise, and means you need a much narrower focus which caps potential audience size.

          1 reply 0 retweets 0 likes
        3. Paul Anthony Williams‏ @PaulAntWilliams 25 Oct 2019
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          Replying to @PaulAntWilliams @vgr @sanguit

          Paul Anthony Williams Retweeted Emmett Shear

          Links to @eshear and @jobrodude comments about twitch/patreon model: content is free, product is community. Which is true, but for years a 'good' conversion from YouTube/podcast subscriber to Patreon was 0.2%, hence their move towards 'membership'.https://twitter.com/eshear/status/1187611021613006849?s=09 …

          Paul Anthony Williams added,

          Emmett ShearVerified account @eshear
          Replying to @vgr
          Mental model is wrong. Substack subscription is like a Twitch subscription. $5/mo is to become a patron and feel like a supporter, not for content. Content is free, signaling belonging is paid.
          1 reply 0 retweets 0 likes
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