Conversation

When I compare my experience on teachable and substack to say youtube, twitter and facebook, it strikes me that "creator-centric" is simply a better experience all around. Absolutely the only reason NOT to do that is to trade off quality for high-volume/low-yield advertising.
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The unit economics of "content" are finally becoming clear 20 years in. 500 views, monetized via subscription at 10% at say $2 per view, with a 10% commission to the platform is $1 500 views, monetized via ads at say $2 cpm is also $1. But one of these is a MUCH smarter $
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Why wouldn't ALL attention move from ads to subscriptions? Only reason I can think of is: available attention (audience hunger) and demand for it (advertiser hunger) far exceeds the amount of quality content available to catalyze it
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Isn’t part of it who ends up paying? Subscriptions require consumer to pay (which is likely better as it aligns the incentives). Most people don’t consider data-mining/other ad-based services as “costly” to them.
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My point is, people would devote 100% of their available attention to content they pay (or is freemium supported by other subscribers) for IF they could find content that meets their needs. They turn to lower-quality ad-supported stuff because they can't.