When I compare my experience on teachable and substack to say youtube, twitter and facebook, it strikes me that "creator-centric" is simply a better experience all around. Absolutely the only reason NOT to do that is to trade off quality for high-volume/low-yield advertising.
-
-
Why wouldn't ALL attention move from ads to subscriptions? Only reason I can think of is: available attention (audience hunger) and demand for it (advertiser hunger) far exceeds the amount of quality content available to catalyze it
Show this thread -
I don't think I've seen this point made before, that there is actually a quantifiable demand for quality content for which the size of the advertising market is actually a near-perfect proxy.
Show this thread -
I think the problem is actually going to be a vector misalignment problem. Even if you magically increased the amount of content, it wouldn't be aligned with what advertisers want to sell. But it would still quench the demand, so it would kill advertising from the demand side
Show this thread
End of conversation
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.