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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

Tweets

Venkatesh Rao

@vgr

This is my conversational account. For my work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    Venkatesh Rao‏ @vgr 20 Oct 2019
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    When I compare my experience on teachable and substack to say youtube, twitter and facebook, it strikes me that "creator-centric" is simply a better experience all around. Absolutely the only reason NOT to do that is to trade off quality for high-volume/low-yield advertising.

    12:43 PM - 20 Oct 2019
    • 2 Retweets
    • 31 Likes
    • mutual John Light Chris Clark george Asher Bantock Rahul Ramchandani Abraham Sorock Dọ́kítà Ayọ̀mídé Oskar Kohonen
    2 replies 2 retweets 31 likes
      1. New conversation
      2. Venkatesh Rao‏ @vgr 20 Oct 2019
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        The unit economics of "content" are finally becoming clear 20 years in. 500 views, monetized via subscription at 10% at say $2 per view, with a 10% commission to the platform is $1 500 views, monetized via ads at say $2 cpm is also $1. But one of these is a MUCH smarter $

        1 reply 3 retweets 10 likes
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      3. Venkatesh Rao‏ @vgr 20 Oct 2019
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        Why wouldn't ALL attention move from ads to subscriptions? Only reason I can think of is: available attention (audience hunger) and demand for it (advertiser hunger) far exceeds the amount of quality content available to catalyze it

        3 replies 3 retweets 10 likes
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      4. Venkatesh Rao‏ @vgr 20 Oct 2019
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        I don't think I've seen this point made before, that there is actually a quantifiable demand for quality content for which the size of the advertising market is actually a near-perfect proxy.

        1 reply 0 retweets 6 likes
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      5. Venkatesh Rao‏ @vgr 20 Oct 2019
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        I think the problem is actually going to be a vector misalignment problem. Even if you magically increased the amount of content, it wouldn't be aligned with what advertisers want to sell. But it would still quench the demand, so it would kill advertising from the demand side

        3 replies 0 retweets 2 likes
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      6. End of conversation
      1. Peadar Coyle‏ @Springcoil 20 Oct 2019
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        Replying to @vgr

        Happy to talk to you about what I'm working on in this space

        0 replies 0 retweets 0 likes
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