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it's a joke phrase that pops into my head whenever i imagine doing something besides writing under the KB moniker (it's funny when personal brands act like large corporations)
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Tiago is totally going personal —> corporate with “forte labs” though, so it’s possible given substantive ambition 😀 I just don’t know what I’d do with a lab. Most of my ambitions just require buying back more of my own time somehow. I could at most use 1 research assistant.
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yeah...it's almost like a mantra that you recite to establish the identity and make it come true (similar to the role you assign business cards in consulting)
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