Why aren’t all ramp modeling shows like this? I’ve always thought the regular kind is one of the most boring cultural spectacles ever invented. Like a mannequin parade. Throw in some dance like this and it suddenly becomes watchable.
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True back in the day, but I think it’s grown into more of an entertainment genre now that’s part of marketing to a broader audience and helping create demand for style trends rather than just present options to tastemakers (who are steadily losing power)
I think this is why Instagram celebs etc who model clothes and other product use in live-use contexts are gaining influence. Also movie stars who show off a style through entire stories. Not haute couture of course, but I suspect haute couture is probably weakening too.

