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I forget who made this argument, but it was in a large-group OODA loop discussion in New York: the higher the VUCA in a large-scale conflict environment, the more virtue ethics is strategically adaptive because it can accumulate a following via imitability.
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Think of the heat signatures of the 3 ethical orientations under VUCA Virtue ethics looks like a fixed point Consequentialist ethics looks like orienteering towards a fixed point Deontological ethics looks like inscrutable behavior that needs explanation
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When noise goes up, simpler, clearer signals work better simply because they get through better. Even if other messages might be more valuable if they could get through without noise contamination, the simpler message wins because it gets through. It's "brands" for chaos.