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For non fiction, I’d pay a premium for effective brevity. Not a summary, just ppl writing with density and precision (wsj is a good model for this). Ideal length is what ever is needed to make the case/point
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250-300 pages. However, I'm liking the trend towards shorter book lengths tbh. So many books were artificially long because of how formal the process for writing a book was and the fact that there's kind of a minimum length required to physically bind pages to a spine.