“Five conditions must be present if someone is to become a more fervent believer after a failure or disconfirmation”: https://en.m.wikipedia.org/wiki/When_Prophecy_Fails …pic.twitter.com/qZs46PPd88
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The book is an amazing read on numerous levels
This or a similar cult and Festinger's research was chillingly described in Cialdini's Influence book
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