Concur with it being much easier to do a podcast than write an essay. I think my feeling re: consumers is more nuanced: people who listen to podcasts feel *much more connected* than readers do, viscerally.
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Having done it for a couple of months now, I realize why podcasting has exploded: modulo production tech, it's 10x easier for producers, even though it's much unfriendlier content form for consumers.
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