Having done it for a couple of months now, I realize why podcasting has exploded: modulo production tech, it's 10x easier for producers, even though it's much unfriendlier content form for consumers.
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Aural vs Textual are two very different cognitive modes of engaging the brain. Everything from speaker emotional content & pacing, to hemispheric differences in visual versus aural cognition, makes podcasts a fundamentally different thing than text.
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There's a reason why sermons are orated, and why right wing tribal folks congregate around AM *radio*.
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