I used the term "conversational capital" to describe what I think of a lot of what I do, and then it occurred to me somebody must have surely capitalized on that phrase itself. And sure enough, there appears to be an apt book with that title
Conversation
Though this is a sadly narrow construct. I'll probably try to think of a different term, since this seems focused on creating conversation-worth brands.
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How much I've steered the direction of larger conversations by adding or amplifying concepts within them. I think I've steered conversations on sociopathy (Gervais Principle) and class consciousness (Premium Mediocre) the most.
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