I used the term "conversational capital" to describe what I think of a lot of what I do, and then it occurred to me somebody must have surely capitalized on that phrase itself. And sure enough, there appears to be an apt book with that title
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Though this is a sadly narrow construct. I'll probably try to think of a different term, since this seems focused on creating conversation-worth brands.
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You shouldn't go around admitting that in public, it undermines the creepiness
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See, also: conversational vs. controversial capital.
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IF conversation capital = data content loops
IF engineering word of mouth = SEO
>> Layering SEO on conversational capital has worked big time for Rich Barton
kwokchain.com/2019/04/09/mak


