the better you are at naming things the less credit you deserve for doing it
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the perfect name is either so obvious that anyone could have thought of it, or so timeless that nobody should be awarded protections for it
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this is probably the fundamental collision between software and capitalism; capitalism is worst vehicle imaginable for achieving good names.
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because this works in the opposite direction too; the more value you deliver, the more you'll want to "take credit" with a bad name. hence Brands.
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every utterance of a Brand is a tiny mental DDoS attack on humanity every time you hear one your brain has to pause and go "warning, group of people trying to distort my perception to siphon my life-money" before carrying on
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Replying to @vgr
Wait but ... isn't premium mediocre your brand .. . is this .. an attac k
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tradcath is also premium mediocre™pic.twitter.com/DZai9cfGkK
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