Nobody “stays tuned” anymore, except to UI metaphors that linger long past peak meaningfulness.
Tuning a radio or TV has evolved to finding and saving frequency presets during setup that we then occasionally click through when we’re not streaming on-demand non-live media feeds.
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Back in the day, “staying tuned” was actually two operations: finding and locking on to a frequency, and then staying on that channel. It was a form of waiting for updates. Today’s equivalent would be “hitting refresh”.
“Never miss an update” is the hoped for connection.
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Back in the days, changing channels, or surfing required some effort (including the “finding the remote” step), “staying tuned” required none.
That’s been reversed. The passive mode is surfing now. “Staying tuned” requires effort. You have to track continuity like a hunter.
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That’s technical channel persistence. It’s not the same as content channel persistence. Stories evolve across media and sources for instance.
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It's just evolved into "make sure to hit those like and subscribe buttons!" on every video production.
Staying tuned is also the default for most social network interactions. Detuning must be done individually, if you don't want the alert fatigue from a too-lively discussion.


