If you exclude obvious clickbait that you might click on despite your better judgment, what makes you actually click on and read something? Or for books etc., what makes you actually read it after checking out back cover and flipping through pages/TOC?
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The hardest type of thing for me to read is a book-length thing on a topic where I've already banked about a book's worth of personal thinking time, and nothing in a quick glance suggests to me that it's going to either interestingly flesh out OR contradict anything I've thought
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