Conversation

If you exclude obvious clickbait that you might click on despite your better judgment, what makes you actually click on and read something? Or for books etc., what makes you actually read it after checking out back cover and flipping through pages/TOC?
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I think I personally need a very strong hook around something I have a stub for in my head already. As in, "this is interesting, and I have about 5 minutes worth of thought banked on it, so I need to read this year's worth of thinking to replace the stub with a developed idea"
Replying to
The hardest type of thing for me to read is a book-length thing on a topic where I've already banked about a book's worth of personal thinking time, and nothing in a quick glance suggests to me that it's going to either interestingly flesh out OR contradict anything I've thought
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