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It is totally obvious that we will get to a point where every person has 3-4 coaches for different aspects of their life. A human life has gotten so complex it takes a team to manage one. This is why everyone is becoming a coach and it won’t slow down anytime soon
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I think you’re wrong, and I’d long-bet on this if it were easy to measure. It’s a very peculiar personality type that takes well to 1:1 coaching and another peculiar type that takes to doing it. Most people have no aptitude for either giving or receiving except in narrow areas.
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I think this forecast is based on the same misreading of scale that leads some people to believe “local and organic” can be the basis of the world’s food supply. It just doesn’t work except for a 1-2% elite at the top and a 1-2% farmer type at the bottom.
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For the rest, it’ll be some form of institutional schooling at scale, with at least a 1:20 teacher : student ratio in a program structure where you take many courses from many teachers, with low individual attention. With lots of tech/automation.
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Okay maybe not everyone, but I think it won’t come about from who we today see as coaches growing to serve everyone. It will be the abstraction of coaching as a skill into many other professions like teaching, mentoring, training, tech support, etc.
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When great content is abundant and free online, most teaching gets slowly converted to self-directed coaching. There’s no more upside to direct brain to brain knowledge transfer. Coaching is a higher order skill
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Coaching in a loose sense is already a big part of most 1:1 professional relationship types, like managing an employee or editing a writer, so I don't count that sort of feature. Content abundance will mostly drive up the value of automation rather than coaching I think.
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