It is totally obvious that we will get to a point where every person has 3-4 coaches for different aspects of their life. A human life has gotten so complex it takes a team to manage one. This is why everyone is becoming a coach and it won’t slow down anytime soon
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I think you’re wrong, and I’d long-bet on this if it were easy to measure. It’s a very peculiar personality type that takes well to 1:1 coaching and another peculiar type that takes to doing it. Most people have no aptitude for either giving or receiving except in narrow areas.
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I think this forecast is based on the same misreading of scale that leads some people to believe “local and organic” can be the basis of the world’s food supply. It just doesn’t work except for a 1-2% elite at the top and a 1-2% farmer type at the bottom.
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For the rest, it’ll be some form of institutional schooling at scale, with at least a 1:20 teacher : student ratio in a program structure where you take many courses from many teachers, with low individual attention. With lots of tech/automation.
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Okay maybe not everyone, but I think it won’t come about from who we today see as coaches growing to serve everyone. It will be the abstraction of coaching as a skill into many other professions like teaching, mentoring, training, tech support, etc.
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When great content is abundant and free online, most teaching gets slowly converted to self-directed coaching. There’s no more upside to direct brain to brain knowledge transfer. Coaching is a higher order skill
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Coaching in a loose sense is already a big part of most 1:1 professional relationship types, like managing an employee or editing a writer, so I don't count that sort of feature. Content abundance will mostly drive up the value of automation rather than coaching I think.
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If I had the energy to build a business in this general area, I'd probably try to build an product built around automated coaching, peer-based accountability mechanisms, and room to add AI when that becomes available.
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Have you seen any promising examples of peer-based accountability in the wild?
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Well stuff like weight watchers and AA have used peer accountability. I was just talking yesterday to about how coaching type roles always seem to break down into a skilled, but automatable part, and an accountability part that just requires a thoughtful human
Agree with . People won't have multiple coaches, because it's not a profession.
They'll go to several TRUE specialists PRN (psychologist, PCP, endocrinologist) who coach as part of their practices: via themselves, staff, or digital therapeutics.
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Replying to @sol_orwell
Contrarian thesis: Being a Certified [Anything] Coach is BS.
Coaching is a skill that service professionals do AS PART OF their job, not a standalone job (outside of sports).
Getting ‘certified’ by a for-profit is a quick way to buy fake credibility vs. earning a real license.
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Individualized support is scalable by lowering barriers to teach, and using tech to increase accessibility. All people can learn from each other and/or benefit from helping others. It’s what humans are much better than computers at.
A key part of coaching is Listening with empathy. I doubt AI will do that on the next 20 years.
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