It’s all about the hits. Weird and shocking food videos get more shares than good but normal ones, so that’s what they make.
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I don’t get the endgame here though
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"No publicity is bad publicity" plus "the long tail" plus (the hope of) ad revenue?
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You say shock, I say dinner.
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Sure, but it's not so much work for a very broadly appreciable shock. Everybody eats.
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Eating that and realizing you’re in on something viral is today’s candid camera.
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