This isn’t the result of conscious, intentional political change. It is a side effect of unraveling of industrial era institutions and a sort of natural regrouping around institutions already dominated by women.
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Don’t expect all guys to retreat sullenly to video games, flirt with radicalization and mass shooting fantasies, or be able to participate in the last great patriarchal show: securitization and financialization of everything. The majority will attempt entryism by masculinization.
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“Bro” anything is entryist masculinization of a traditionally feminine activity. Growth hacking = bro-marketing/PR was an early example. 1% genuinely different male approach, 9% rebranding, 90% survival desperation energy showing up in a placid place.
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The essential femininity of “bro” behaviors hit me forcefully when I caught a random episode of the Bachelorette a few years ago. I was racking my brains trying to tag the dynamics and then it hit me: the word I was looking for was “catty”. The guys were competing like girls.
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I was thinking recently of Virginia Woolf’s line that to write “a woman must have money and a room of her own”. Increasingly true for men. The era of big-dick-energy male novelists writing 800 page tomes in nice wood-paneled studies while being waited on by women is over.
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There’s also an asymmetry emerging. Trad masculinity strikes me as 90% silly reactionary larping (think EDC and tacticool subcultures, MRA/MGTOW, wilderness survivslism etc). But trad femininity is not trad at all, but a refactored old stock that aligns with ascendant forces.
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If gendered subcultures were stocks, I would: 1. Short trad masculinity (it will self-destruct) 2. Go long trad femininity 3. Stay away from woke stocks like LGBTQ beyond a de minimis longshot exposure (volatile/temperamental like crypto) 4. Unwind industrial role bets slowly
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Replying to @vgr
By "trad femininity" you're talking Medieval (at the very least) or pre-modern, not Victorian, correct?
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Replying to @brettlwilliams
No I’m talking 2019 sense of “trad” which is a reconstructed notion that draws from several historic tropes as well as modern internet enabled life habits. Google/search “tradwife” for both unironic and ironic versions.
@amelapay@sarahdoingthing and others might have good links.3 replies 0 retweets 6 likes -
Yeah, I'm familiar with it both in the white-nationalist and Quiverfull sense, but based on my readings this peaked about 2005ish. It's why the use of 'trad-femininity' rings so odd to me.
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AFAICT it really only took off in the 10s. You must be referring to an earlier chapter. Much of the current iteration appears to be underground on social media (secret/private groups and slacks) rather than high-public-profile things.
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Ah. I spent 2009-2015 outside of the North American bubble and I'm finding myself with gaps in what was a much more comprehensive sense for this. Just went back over my feeds here and there's a lot of dead wood. Always good (if terrifying) to find gaps in ones map of the world.
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