Otoh incredible financial leverage now available in basic behaviors like shopping. The NYT just did a thing on how perverse incentives in healthcare are leading women doctors to gravitate to family strengthening practices like internal medicine and geriatrics etc.
Conversation
Increasingly (from a small but rapidly growing base) the world is starting to rhyme more with hoe cultures than plow cultures.
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Biggest forces at work:
- Aging population
- Healthcare eating the economy
- Free agency/gig work growing, full-featured paycheck jobs in retreat
- Death of the public (and social capital therefore retreating to the domestic sphere)
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This trend is much more obvious to men than to women, thanks to higher human sensitivity to losses over gains. Understandably, given they are starting from a much lower base of power, gains seem trivial and the absolute gap in agency and power still seems insurmountable.
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This isn’t the result of conscious, intentional political change. It is a side effect of unraveling of industrial era institutions and a sort of natural regrouping around institutions already dominated by women.
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Don’t expect all guys to retreat sullenly to video games, flirt with radicalization and mass shooting fantasies, or be able to participate in the last great patriarchal show: securitization and financialization of everything. The majority will attempt entryism by masculinization.
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“Bro” anything is entryist masculinization of a traditionally feminine activity.
Growth hacking = bro-marketing/PR was an early example.
1% genuinely different male approach, 9% rebranding, 90% survival desperation energy showing up in a placid place.
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The essential femininity of “bro” behaviors hit me forcefully when I caught a random episode of the Bachelorette a few years ago. I was racking my brains trying to tag the dynamics and then it hit me: the word I was looking for was “catty”. The guys were competing like girls.
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Replying to
There’s also an asymmetry emerging. Trad masculinity strikes me as 90% silly reactionary larping (think EDC and tacticool subcultures, MRA/MGTOW, wilderness survivslism etc). But trad femininity is not trad at all, but a refactored old stock that aligns with ascendant forces.
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If gendered subcultures were stocks, I would:
1. Short trad masculinity (it will self-destruct)
2. Go long trad femininity
3. Stay away from woke stocks like LGBTQ beyond a de minimis longshot exposure (volatile/temperamental like crypto)
4. Unwind industrial role bets slowly
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Replying to
. talks about things like this a bunch (esp in his book Digital Libido)
as the nuclear family dissolves, and trad fem emerges. I can see men retreating to bachelor/roommate/hunting pack type lifestyle. No marriage, might have kids/gf, but you live with your bros
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If work gets shallower/less meaningful and home becomes more central, the superficially “traditional” model means that men get sent out into the bullshit fray and women stay back doing everything important, no revolt necessary
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