The matriarchy is almost upon us The weird thing though is that it’s increasingly clear it will be a trad matriarchy rather than a woke one The culture theater is relitigating ill-posed feminist causes from 1970 while economic forces are concentrating power in household affairs
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The essential femininity of “bro” behaviors hit me forcefully when I caught a random episode of the Bachelorette a few years ago. I was racking my brains trying to tag the dynamics and then it hit me: the word I was looking for was “catty”. The guys were competing like girls.
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I was thinking recently of Virginia Woolf’s line that to write “a woman must have money and a room of her own”. Increasingly true for men. The era of big-dick-energy male novelists writing 800 page tomes in nice wood-paneled studies while being waited on by women is over.
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There’s also an asymmetry emerging. Trad masculinity strikes me as 90% silly reactionary larping (think EDC and tacticool subcultures, MRA/MGTOW, wilderness survivslism etc). But trad femininity is not trad at all, but a refactored old stock that aligns with ascendant forces.
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If gendered subcultures were stocks, I would: 1. Short trad masculinity (it will self-destruct) 2. Go long trad femininity 3. Stay away from woke stocks like LGBTQ beyond a de minimis longshot exposure (volatile/temperamental like crypto) 4. Unwind industrial role bets slowly
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End of conversation
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bro-beauty products hard agrees.
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