I’m pretty astounded by the speed with which fake meats are taking off but how much is being driven by existing vegetarians and vegans vs new converts inspired by the products to switch?
Conversation
Depending on the substitute/meat analogue, the amount of omnivore consumers is 80-95% from the sales data I've seen, so if we follow the data this is truly a consumer revolution, not a vegetarian or vegan revolution
1
4
Show replies
Replying to
how much is just being well plugged into existing supply chains?
Replying to
The concept of Fake meat has been around for a long time. What changed was the rise of a credible version of it. Impossible has been around for most of eight years; it took five years to get to a decent alternative. It took three to industrial-scale up, and now here we are.
2
Replying to
Richard Bulliett said a few years ago that [my words: after the identitarian nonsense (a substantially anglo phenomenon) burns itself out], [his words: Animal Rights would be the next big political battle ground], and likely beyond just the anglo world.
Tick Tock Tick Tock
Replying to
It's driven by the buyers at national grocery chains & how good the sales reps are. I know the chef for one of the leading meat alternatives. His stories about meetings with buyers frequently feature the phrase "This is great! I can't tell it's not meat."
2
2
Replying to
It’s all IPO-driven astroturfing.
Quote Tweet
“What Beyond Meat investors should know” | Washington Post Opinion washingtontimes.com/news/2019/jul/ via @washtimes
1
Replying to
I wonder how much of the consumption from non-vegetarian or non-vegan consumers is motivated by ‘diet soda’ like considerations (regarding health and/or environmental impacts)? That is, I still want this, but I can get a version with less potential harms.










