Conversation

“Co-opt and domesticate” is the institutional version of “include and transcend”. As in: something competitive and threatening is happening in environment that you thought was your turf/preserve. Like bloggers vs old media or YouTube vs schools. It’s like a clone gone wrong.
Replying to
Microsoft's behaviour toward standards used to be described as Embrace-Extend-Extinguish. Google's used that against them: making Chrome very standards compliant helped destroy IE's and Firefox's ability to dictate in those terms. (It was a defensive move on Google's part.)
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