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Most living things seem most alive when they use surplus energy to play. Non-living things and egregores are hardest to anthropomorphize when they exhibit no behaviors that can be interpreted as play.
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Things that seem to reflect absurd priorities or idiosyncratic desires that do not follow from utilitarian concerns and seem like burning off energy
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No that's just absurd with respect to the utilitarian logic of humans. That sort of thing is usually functional with respect to organizational self-perpetuation. A good example may be whatever process at Apple led to the puck mouse, beyond Jobs' individual idiosyncrasies.