Half-ass theory being tested in this experiment: now the only reason to want to follow me is reading one of my longform things first, so I can assume more shared context.
And if I do enough annoyingly obscure tweets, I should gradually shed the Twitter-only crowd.
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That’s true. After following your tweets, I read the summary of the Gervais theory to find out more where you’re coming from. Too much noise out there to read everything. I find that most management books go over the same point they established in the beginning.


