I’m increasingly using “hypernormalization” to tag behaviors/people. Pity Adam Curtis claimed a really good term with that incoherent documentary that largely missed the point of the phenomenon, though he almost hit it. I had high hopes after Century of Self. Wasted opportunity.
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Things that fit hypernormalization the way I’ve defined it: - Recycling behaviors among consumers - Neourbanism/premium mediocre lifestyles - Mainstream media post 2016 - Metastasized financialization post subprime - Silicon Valley startup scene since about 2017 - China
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