Memeing is bottom-up branding (may or may not also be grassroots branding). Branding is sort of mid-level discourse creation. Values are top-down branding. Values induce bureaucratic brands and occasionally create PR memes at great cost.
Conversation
I think I’ll riff on this as my podcast topic tomorrow
Also I realized my 10-15 minute monologue format is basically audio shitposting, not some devious disruption of longer dialogue formats

