Interestingly turning people into pure consumers is almost never the optimal outcome for a mass producer. You must not satisfy 100% of the customer’s needs or you’ll lose all the leverage gained through efficiencies of scale to inefficiencies of customization and personalization
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Customization = fit to individual context Personalization = fit to individual preferences Together C&P needs require as much or more information content to fulfill as the base mass product. You can only go part-C&P with a combinatorial product (Starbucks) or a modular DIY (Ikea)
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I used to think software eating a product = 100% C&P for all. In theory, I thought, machine learning could bring efficiencies of scale to closing the design-input information gap between mass product and full C&P product. Now I’m not sure ML can close the gap even in theory.
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Ikeasan is the “just add an egg” of home baking / hamburger helper of cooking dinner?
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Well, the egg is theatre!https://twitter.com/miniver/status/653976758534860800?s=21 …
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I have a different view. Consider that industrial process democratizes what would otherwise be exclusive to only the most privileged among us. It used to be that dancers performed only to the royal courts. Now Bollywood!!!
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Ask me about dance music sample packs.
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An ikeasan is a producer just skilled enough to perform as shadow labor the last bits of construction to bridge the gap between most profitable sale state of an artifact and functional adequacy for human life