Also this may sound like a stretch, but a lot of what @ScottAdamsSays 's persuasion filter works based on this.
Also related - @robinhanson and @KevinSimler 's elephant in the brain.
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That's why we look up to Sheldon Cooper. (And Bean from Ender's game) (And maybe a few versions of Batman)
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It is better to be us than them
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