Contemporary design trend: consumer electronics adopting elements of fabric products.
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The use of the fabric tag as an integrated part of the design, which seems like a design cue which you would originally see on textiles/stuffed animals/furniture, but not historically on electronics.
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Also interesting how they took what would typically be expected to be an ancillary part of the design (ie. some consumers might historically be expected to cut tags off) and integrated it more deeply into their image & branding.
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it has a fabric tag hanging off of it like a t-shirt
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