“Lifetime value” or LTV is the biggest myth of late-capitalism. The economic logic either forces expected relationship lengths to be far shorter than a lifetime (incentivizing eventual defection in prisoner’s dilemma sense) or makes lifetime synonymous with helpless captivity.
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or you just have the customer beaning back and forth between members of an oligopoly (eg phone providers, banks, internet services)
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Yes that’s the deceit. It suggests that the lifespan of the paying relationship shares qualities with natural lifespans when it usually barely outlives the initial transaction.
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