I-it vs I-you is the most basic dichotomy I’ve found in my years of dichotomy hunting to fuel 2x2s. HT @mtraven for introducing me to it.pic.twitter.com/e5eVehbSvJ
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This is my conversational account. For my work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian.
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I-it vs I-you is the most basic dichotomy I’ve found in my years of dichotomy hunting to fuel 2x2s. HT @mtraven for introducing me to it.pic.twitter.com/e5eVehbSvJ
Magic and illusion often seem to depend on hacking it/you processing dispositions
Material reality has a lot of detail but very little meaning Social reality has a lot of meaning but very little detail Humans want significance: both detail and meaning at once, to feel present and alive. This can be hacked for profit or insight.
Significance is meaningful detail. Example: “sell the sizzle, not the steak” creates significance out of a material detail (sizzle as I-it) and social meaning (sizzle as socially constructed meaningfulness of food culture eg barbecue)
for that, here is a podcast which i *know* you will lovehttps://99percentinvisible.org/episode/the-sizzle/ …
The first few minutes where they covered the fajita story
you mean i got venkat to actually listen to a podcast????? consume audio content??
I am not like religiously against it, just. Not a preferred mode 
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