Wonder if online personas can undergo an outside-in transformation, like strip malls to indoor malls before e-commerce. Dull beige ugly on the outside, dazzling spectacle on the inside.
You might have an outside-in personal brand if you’re more charismatic on DMs.
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FWIW: every indoor mall in my city is in a death spiral except the most elite, most central, mall, lined with high-end, luxury stores. Will this analogy carry through?
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