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The ideal amount you want people to care about your project is just enough that they’ll notice useful leads to send your way. Too unconscious and they forget you’re doing X, too conscious and they burden you with too much expectation. Just below conscious awareness = Goldilocks
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what's twisted is that You recognize this process as happening /// which means you're consciously testing goldilocks triggers in the minds of your friends hoping to get paid. Insidious and so necessary as a skill