A good goal for writers in the digital age is to be as incompressible as possible. This is related to, but not the same as, seeking density. 100 words that can only be compressed down to 90 by most reader is better than 50,000 which can be reduced to 1 tweet by most readers
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The more incompressible you are, the more your reach will be indirect, via the few people who put in the work to read it
One reason it’s possible for even no-reach beginners to feel genuine pity for Tom Friedman is that The World is Flat is pretty well summarized by its title
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The World is Flat was on my to-read list. Thanks for saving me from it.
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Other problems aside it’s too old now. Read some summary so you get a sense of it.
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Cool, from what you say it shouldn't take long. I've run into the same trap with Start With Why. Someone recommended me it, and I couldn't believe you can stretch an equivalent of a single tweet onto this many pages. I need a list of bloated books to avoid.

