A good goal for writers in the digital age is to be as incompressible as possible. This is related to, but not the same as, seeking density. 100 words that can only be compressed down to 90 by most reader is better than 50,000 which can be reduced to 1 tweet by most readers
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The more incompressible you are, the more your reach will be indirect, via the few people who put in the work to read it
One reason it’s possible for even no-reach beginners to feel genuine pity for Tom Friedman is that The World is Flat is pretty well summarized by its title
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just like his entire career
what does that say for his darwinian fitness function?
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