“Business” is a generally a superset of “design” except in rare moments when design is strategic life/death. Most times it makes sense for businesses to want “straight line solutions” from design function because the “budget” for ambiguities, contradictions is needed elsewhere.
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The main difference I see between biz and design, typically in the tougher moments of a design sprint:
Good designers are OK with ambiguity, contradictions, and not having an answer. They’ll figure it out.
The business wants a straight path to a solution. Pronto. twitter.com/peterme/status…
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