Almost all marketing theory solves for discoverability/customer acquisition. Other aspects are reductively bundled under “retention” and relegated to sales or post-sales. Sales at least has the hunter/farmer distinction giving due attention to both. Marketing hates maintenance.
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Enough structure for some tribalism and signaling to take place, but fluid enough to allow for pivots and organic, reciprocal, tribal evolution. Brilliant really
Thanks. Twitter will use this to make your timeline better. UndoUndo
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