Almost all marketing theory solves for discoverability/customer acquisition. Other aspects are reductively bundled under “retention” and relegated to sales or post-sales. Sales at least has the hunter/farmer distinction giving due attention to both. Marketing hates maintenance.
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Bonjour you can read it here: Thread by
@vgr: "Almost all marketing theory solves for discoverability/customer acquisition. Other aspects are reductively bundled under […]" https://threadreaderapp.com/thread/1130190765097807872.html … Enjoy :)
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