Almost all marketing theory solves for discoverability/customer acquisition. Other aspects are reductively bundled under “retention” and relegated to sales or post-sales. Sales at least has the hunter/farmer distinction giving due attention to both. Marketing hates maintenance.
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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It does. The more advanced sectors of the area are beginning to realize this, but the wide middle doesn't really understand how content is used to maintain the relationship with the customer.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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If I’m following correctly,
@TripleJas has written about this rather extensively. Continuous reorientation and resituatition via perpetual, reciprocal sense-making through an evolving brand ethos centered around asking, contextualizing, and creating around the specific questions - Show replies
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