I used to think a good headline should dominate search results for what it is about without necessarily being SEO I’ve now started developing this idea that they should be “good listener” terms with search/alert results surfacing most salient recent ideas.
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In retail there’s a trend towards packaging for e-commerce: plain, functional brown boxes with labels etc but no shelf-spaces dominating screaming design. I feel a bit sad the era of great packaging art is ending but it’s the right direction. Ditto for information.
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There’s a broader megatrend developing here. When public spaces get flooded with noise that’s 90% branding 10% content, use packaging to fit into higher SNR streams by giving up some individuality for socialization in a more quality, slightly more private context.
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Extreme version of strategy would be to declare the platform brand and use store unbranding/subbranding models. For example, I could just headline a post “Ribbonfarm: The Syrian Conflict” instead of trying to come up with a clever title like “After Aleppo Armageddon”
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Heh search bycatch is a good term... you want high serendipity bycatch