I used to think a good headline should dominate search results for what it is about without necessarily being SEO I’ve now started developing this idea that they should be “good listener” terms with search/alert results surfacing most salient recent ideas.
-
-
If, as a writer, you find yourself spending more time on a clever headline than 2000 words of text... is that really what you enjoy about writing? Some people have the wrong reaction and retreat to numbers. “Book 1” or “Opus 1” or “Issue #1”. That’s just pretentious.
Show this thread -
In retail there’s a trend towards packaging for e-commerce: plain, functional brown boxes with labels etc but no shelf-spaces dominating screaming design. I feel a bit sad the era of great packaging art is ending but it’s the right direction. Ditto for information.
Show this thread -
There’s a broader megatrend developing here. When public spaces get flooded with noise that’s 90% branding 10% content, use packaging to fit into higher SNR streams by giving up some individuality for socialization in a more quality, slightly more private context.
Show this thread -
Extreme version of strategy would be to declare the platform brand and use store unbranding/subbranding models. For example, I could just headline a post “Ribbonfarm: The Syrian Conflict” instead of trying to come up with a clever title like “After Aleppo Armageddon”
Show this thread
End of conversation
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.
Heh search bycatch is a good term... you want high serendipity bycatch