I’m moving the breaking smart list to substack this week. There will be broken links galore, which I may or may not ever get around to fixing. Main immediate reason: substack is free while mailchimp is now costing me $90/mo.
Conversation
There is also future optionality for a thread of paid content. Like maybe a podcast or more researchy posts. But in general I decided to take the leap because it feels like content infrastructure is poised for a paradigm shift.
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Substack, static sites, paid content, encrypted messaging, slack are on the right side.
Mailchimp, wordpress, ad-supported or affiliate-links supported content, public media, are on the wrong side.
Lot of affection for stuff in the second bucket, but not a lot of hope.
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Going a level deeper, headless CMSes, AWS lambda, nex-gen pubsub mechanisms (descended from RSS) are on the right side of history.
Basic search (ie Google), heavy private backends, anonymous discovery, are on the wrong side.
The web is going underground.
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I like this thesis, but not sure I understand the Why. Is the argument that smaller players must fight Big Tech aggregation (which is becoming image heavy) by moving text/thought-based content down the stack (where it can be owned, access restricted, and payments introduced)?
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I'm not sure I understand it any better. I think there's a lot going on. I can see the what and how somewhat fuzzily but the why is pretty murky.

