Conversation

I’m moving the breaking smart list to substack this week. There will be broken links galore, which I may or may not ever get around to fixing. Main immediate reason: substack is free while mailchimp is now costing me $90/mo.
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There is also future optionality for a thread of paid content. Like maybe a podcast or more researchy posts. But in general I decided to take the leap because it feels like content infrastructure is poised for a paradigm shift.
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Substack, static sites, paid content, encrypted messaging, slack are on the right side. Mailchimp, wordpress, ad-supported or affiliate-links supported content, public media, are on the wrong side. Lot of affection for stuff in the second bucket, but not a lot of hope.
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Going a level deeper, headless CMSes, AWS lambda, nex-gen pubsub mechanisms (descended from RSS) are on the right side of history. Basic search (ie Google), heavy private backends, anonymous discovery, are on the wrong side. The web is going underground.
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Replying to
Isn’t it the consumerization of business? CMS innovation has sucked for 10 years. The market is weak because it’s based on web design shops. Even those guys are using stuff like HubSpot.
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Not sure what you mean. I do think a growing fraction of wordpress market (which is 60% with Joomla, Drupal languishing in the 2-3%) is business CMS usage rather than blog. But the themes seem mostly for businesses that are already consumer facing (restaurants, studios...)
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Big corporate B2B presences are interesting. They are not getting consumerized so much as going low-touch. Account managers on sell side and purchasing staff on buy side getting replaced by self-service web interfaces used by line employees. Similar trend though.