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Building your own website on a platform layer that's below "social" is a way to maintain political independence. If you live above the "social" layer, you're basically algorithm food. It's the Gemeinschaft equivalent of "below the API".
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It's one thing on social platforms (including email) for distribution. Quite another to rely on them for existence.
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They're better than the highly social-algorithmic platforms (Medium) because they don't hook you into particular social graphs in a specific way. They just simplify the previous generation of mailing tech (Mailchimp).
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