Conversation

There is as much cynicism in appealing to people's best natures as there is in pandering to their worst natures. The only difference is the former posture allows you to perform martyred disappointment later while feeling virtuous now. Appeal to mediocrity is the only way out.
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I am beginning to *really* dislike appeals-to-better-nature rhetoric of the "do better" and "become good" variety. If you can't work with people within the 3-sigma natural range of moral variety, you're almost certainly going to do harm overall trying to work with them at all.
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