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And Amazon will fight it on principles with everything they got right up to the second that it becomes a strategic moat and then shrug and call it the cost of doing business.
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I think the big companies are fine. They have the operational scale to deal with compliance. For small scale, it's much more annoying. I was looking for ways to turn off European sales on Teachable. Fortunately, they've begun offering VAT compliance as part of their payments.