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The “bespoke escaped subjective realities magical thinking” megatrend is much further along than we realize. Not because it is actually stealthy, but because by definition it is trying to retreat from headlines instead of appear in them. Appropriately it also lacks a single name.
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This was all covered by Beaudrillard in Simulation and Simulacra - it’s “hyperreality,” as in a reality superimposed atop another, base-level reality. Guy Debord called it The Spectacle.
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Pretty sure the mechanics are the same regardless of the source of agency. The principles of web servers/networking are the same whether you’re talking about a giant monolith like Google or a home brew LAN party.
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I mean, the sheer number of people who participate in twitter for example, as opposed to say movie fandom in the 1970s. Different regime. It's good to appreciate Baudrillard or your favorite older cultural commentator, but I find it can also distract you from newer phenomena.
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